Optimizing Your Website’s On Page Content

Part of Search Engine Optimization is the on page factor of your website. In the long run off page SEO will have more of an effect. But it is best to make sure that your website is already optimized before you start with off page SEO.

One of the first factors that people think of when talking about on page SEO is the Meta tags. Yes meta tags can be somewhat important but they don’t carry as much as weight as they used to. The first thing you will look at is the title, this should consist of keywords that you are targeting and contain no more then 40 characters. The next tag will be the description tag. This is generally what will be seen when people are searching for your website, at the most I would make the description no more then 250 characters but only around 140 will show in the results in Google. The last tag is the keywords tag… this should include around 20 keywords at the most. Make sure that you place the most important keywords first and use variants of your targeted keywords.

If you already have started a website you should already know what keywords you want targeted. You should have a main keyword and two secondary keywords. Google supplies a good resource for keyword research just by using the Google Adwords Keyword Tool. You can even check out some of your competitor’s websites and Google will list the results of their keyword usage. This will give you an idea of what keywords are competitive and which are being searched for the most.

One of the factors that will affect your on page SEO the most is your content. Having keyword optimized and fresh new content will have a great effect on your SEO. When creating content for your site make sure that you are including your targeted keywords with no more then 8-10% density of your entire page. Another factor for your main keywords is using tags like H1, strong or underline on them. These will make your main keywords stand out to the Search Engine.

Some other small factors include using ALT tags on your images, for example if you have a recipe site and have a picture of a roasted chicken you can use an ALT tag that says “roasted chicken”. When doing this it will increase the text on your website by adding more keywords. Another small factor is making all the names of your public files relevant to what they are. For example instead of having an image named 242222.jpg you can rename it to roastedchicken.jpg. And you can do the same for your page files; make sure that they are named relevant to what the page is about.

Linking your site the correct way can also be important in on page SEO. One of the easiest ways to fix this is by creating a sitemap for your website. You can also upload your sitemap to Google Webmaster Tools, this way the spider will be able to get to every page of your site.

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