Optimal place for content

In web-site development and SEO industry we can classify content into few groups. First group is the content for human beings. This type of text should be very interesting, unique not only in wording but in sense as well and this text should not to be optimized well. This type of content usually used for reasonably big web sites with quite large traffic. Second type of content is the human like, SEO optimized texts. The main goal of this content is to attract users from the top positions of the search engines. Third type of content is the readable text, preferably unique to avoid search engine sanctions. This type of content should not be optimised and should never be on the top of any searches, but the role of such type of text is quite high – this is a feeling of the small sites, also known as a satellites. The only important role of these web sites – proper niche links with required anchors to support main project. The last, fourth, type of text it the computer-generated text, SEO optimized, completely senseless. The only usage of these texts is doorways and similar techniques.

Another interesting question – where should we place this content? Home page or it should be somewhere deeply inside? It depends from the type of the content and from stage of development and the type of the project in whole. Let us consider some simple examples of the second type of content – SEO optimized human like texts. These texts are usually optimized to some keywords or key phrases. If you’ve got reasonably weak web site with PR less than 5 then you should be very careful when selection place for your texts. It the main keyword is very competitive, and then you should consider opportunity to place your text to the home page. Please check TOP10 for the very popular keywords, like car or auto and you can see that all the TOP10 results are pointed to the home pages. If you’ve interested in simpler keyword then you should carefully analyze your opportunity. Let us consider keyword beryllium, this is a chemical element number 4. Analysis of the TOP5 from Google SERP reveals that this beryllium is reasonably difficult keyword. Despite that the first few search results are pointed to the internal pages, the PR on these pages is between 5 and 8.

For the new chemical elements projects it is almost impossible to go to the TOP10 with this keyword. The only opportunity is to optimize the home page for this search and sometimes submitting of your site into few web directories can do some good results for you. We’ve checked this idea with this chemical term beryllium and after massive directory submitting this web site occupies position between 15 and 20. This meant that it is possible to move this site to the TOP10 by few extra efforts with free links from social bookmarks, blogs etc. If we will try to optimize the internal page with this keyword, the total number of links will be much bigger than it is possible to find for free. Internal pages of this website are optimized for less popular key-phrases, for example beryllium isotopes and they already in TOP10.