The Importance of Landing Pages in Directory and Article Submissions

Online marketing can be a very tricky process if things are not done as they should. If you are a webmaster, you need to come up with a plan in order to monetize your site. The methods for monetizing a website are not stand or either, a static HTML site may be built in order to capitalize the content with Adsense, others may be built in order to promote a product, a service or even get leads.

Before you start to promoting your site you need to make sure you know how is it that you're going to generate a revenue from it and the advertising strategy you're going to implement. Today we are going to take a look at directory submissions as well as article submissions in direct relation with Landing pages.

Directory and Article Submissions

Both article and web directory submissions are targeted towards link building, they are a small part of the search engine optimization strategy every webmaster needs to implement in order to increase the link popularity, page rank and ultimately traffic.

These two methods very similar however, there are key differences which separate them, directory submissions require several anchor texts as well as a combination of long and short descriptions which will be placed within the index of a directory, the submission process is not very tedious because the information which needs to be prepared is not very extensive, for instance: web directories only require a page title or anchor text, the site description, the information related to the person who is submitting the information and the correct verification of an anti-spam image, also referred to as "Captcha" -- once this information has been approved and listed by the site it then becomes a valid one way backlink.

Article submissions take more time and preparation when they are compared to directory submissions however, the link strength is equivalent among the two. In order to successfully syndicated an article it is necessary for the webmaster to prepare information such as an optimized title, an article summary (some sites may require to prepare a different summary which won't match the first paragraph of the article), the article body and finally but most importantly the resource box.

The resource box is the most important part due to the fact that it is a place where the anchor text can be varied in order to rank better for different keywords. The organic optimization of your site becomes a key factor when it comes to landing pages because visitors will always be interested in the anchor text which is used to link towards a landing page within a site. Let's now take a look at the direct correlation between article and directory submissions to landing pages.

What are Landing pages?

In a nutshell, a landing page is a page within a site which is being designed especially to promote a product or service, in some cases it may be designed to gather information from the visitor (lead generation) -- the most common mistake that webmasters make when promoting their Landing pages with article marketing or directory submissions is that they link the resource box to just another article page which is extremely inefficient because the reader is coming already from an article page.

In order to increase the chances of a conversion and realized a positive ROI an advertiser needs to create a landing page which is both relevant to the topic and has easy-to-follow instructions for the visitor. Those who are not promoting a service or gathering a lead may link directly to an article page "if and only if" the information which has been linked at is a direct continuation or a different chapter to the information already been provided, this is only effective if you are promoting a revenue program which is based on a pay per click system such as Adsense.

Targeting Conversions

Finally, the last step in this marketing strategy should be geared towards conversions. In order to track your visitor's behavior once they arrive to your site you will need to use a tracking tool such as Google analytics which is able to provide referrer information that will show you where the visitor came from, the time spent in the page, and click pattern and ultimately the conversion. If you have researched the keywords which work best with your landing page then your conversions should be high enough to sustain any marketing strategy you may use. A quick tip: you might want to have the information that a PPC system offers before you start your directory or article submissions, this will ensure that your keywords will convert into actual sales instead of just bringing raw traffic.

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Getting More Pages Indexed in the Search Engines

Building a decent back-link structure is not an easy thing to do, especially when most webmasters are not experts at link building which is a fundamental part of search engine optimization. In order to start this discussion lets establish one fundamental concept, if you want your wanted to get spidered then you need to have back links pointing to your website, it doesn't really matter what type of links you have acquired what matters is your off-page optimization as well as your internal linking.

Off-page optimization -- link building:

There are several ways for you to get your site indexed however, this doesn't mean that the search engines spiders will index your entire website once the home page has been indexed. Your inner pages will get indexed if you have unique content and if there are other sites, which get constantly, spidered talking about the content that you have posted your inner pages.

Having a blog is a great way to increase your chances of getting your pages and posts indexed. Blog platforms such as WordPress have been designed to be social tools in other words, a weblog was not designed to be a static website. Given the social nature of blogs it is very easy for other people to start posting links to your inner pages if you have content which is worth talking about, post your RSS feed in sites such as "feed burner" will help you get your content spidered, you may also want to consider posting it to other social sites such as "Technorati, Delicious, etc" -- in a way to just called social bookmarking.

While reciprocal links have been degraded they are definitely not dead, they can sure to help you enhance your strategy of incoming links, most of those links will allow you to get your home page indexed because most people will not accept link exchanges from the inner pages of your site.

Directory submissions are a great way to get one-way incoming links however just like reciprocals they only allow you to place a link back to your home page, it is very rare to come across web directories which allow you to place deep-links in their categories. Since directory submissions and reciprocal link exchanges are not very effective to get your inner pages crawled and indexed you need to turn to another link building method which is called article submissions.

Combining social bookmarking and article submissions is a great way to get your inner ages indexed by the major search engines in the matter of a few days and if you have a proper internal linking it is also easy for the search engines either as to come back in order to index more of your content which will in turn be served to visitors who are looking for information relevant to your site. You can also use other techniques such as press releases in order to build a steady flow of incoming links but, it is important to remember that you need to execute these strategies as a group in other words, if you only focus on social bookmarking or any article submissions then you will only be getting 50% of the benefit compared to executing both techniques at the same time.

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Reinforcing Your Link Building Strategies with a Good Design

Web design is not often thought of as a complement to search engine optimization on the contrary, it is thought of as obstacle which stands in the way of proper site optimization as weird and as redundant as that might sound. It is very common for people to neglect a proper web design which incorporates an easy to follow and easy to navigate linking structure and at the same time visually appealing.

Since this is the era of weblogs most bloggers and site owners would normally just go to the site of their favorite blogging script in order to download the script which will enable them to start blogging, once they have done the basic installation they jump to the next step which is to select a theme for the blog, this step sounds very to do especially when there are literally thousands upon thousands of freely available designs that can be applied to the blog in just a few seconds, the only problem is that most of those designs are very generic and unappealing.

If you have tried to optimize a website then you have surely heard about unique content, this doesn't only apply to text it applies to web design as well, in order to set yourself apart from the rest you need to be truly original at your site must be appealing in order to reinforce your link building strategy and makes it stand out.

Link building and web design:

If you have tried to optimize your site then you might be thinking that these two concepts have very little in common but, they do. A website which is properly optimized must be easy to link at, should be easy to remember and should have a very attractive logo or design which sticks in people's minds.

If your design uses attractive colors and inviting graphics that people are very likely to remember it, if not by the name by the design. Creating an attractive website layout is one thing but overdoing it can cause serious problems as well for instance, flash is a very attractive technology which can effectively enhance the looks of your site (if you know how to design in flash applications) but it can also hurt your optimization by increasing the time people have to wait for the page to load.

Besides having to wait (which is something that people hate to do) they also have to figure out how to use your navigation, if you want to people to find her site easy-to-use then you must create navigational images which are easy to spot and operate, most flash designed websites completely overlook this step in order to keep a futuristic design which is not easy for people to use and not linkable at all.

A proper web design serves for yet another purpose it can help you establish yourself within your niche and it can also help you to brand your site. If you have a lot of written content that you want people to read and it would be best to use colors which are easy on the eyes for example, if you have a white background and light gray fonts then your visitors might just go somewhere else to try to get the same information because you have created a site which provides content which is unreadable, not because you're using extremely small fonts but because you have neglected to create a design thinking primarily on your visitors which should be your first priority.

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