Article Submission - The Importance of Creating the Perfect Resource box

Many webmasters use article marketing as one of their link building campaigns now days, with so many great article directories and readers, ignoring the value of this technique will only hurt your own site. Creating an intriguing and well written article is only part of article marketing, without having a well optimized resource box you may be missing out on some of the value of this technique.

In many cases most webmasters or article writers will take a lot of effort and time in creating the actual article, but when it comes to the resource box they may speed through it just to input their keyword and links. Take the time to decide exactly what keywords and URLs you want to use in the resource box. Normally choosing the keyword and link is easy as it should relate to what the article content contains.

When making the format of the resource box the best format should contain your author name and site name. Lastly many webmasters will decide to use 2 links and keywords in their resource box but for a more professional look its best to go with your name, site name and then the one keyword that is hyperlinked. Another benefit of going with this format is that you are not splitting the link value with another link, so that one hyperlink will receive 100% of the “link juice”.

Another aspect that you should think about is what exactly should I write in the resource box? Well the easiest way to come up with the small amount of content is if you wrote an article on Search engine optimization but then in the resource box you put “John Doe is an established email marketer” obviously that would not be the right approach. So it would be more like “John Doe has been an expert in the Search engine optimization field for 5 years” something along those lines, just keep the resource box in line with the content of the article.

The last aspect of the resource box is deciding what would the optimum length? Normally not much thought is put into this as long as you are able to get the credit for your article via the links and author name. But sometimes I see authors that make resource boxes way too long. In my opinion the resource box should be short 2-3 sentences at most and should not be drawn out as a biography of the author and all of their websites. If you were to take this approach more than likely your article would not be accepted in most article directories. Just remember not to use the same resource box over and over for every article, try to make variations of your resource box for every article that you submit.

Post by nationsubmit.com and their Article submission service

Using a Press Release Service As a Form of Link Building

We all know that when distributing a press release throughout the web that the benefits as far as traffic goes can sometimes be short lived, because naturally a press release is a news story and most likely will be at the top for a week or two. So how can you get the most out of your Release? The answer is also combining a compelling press release for the short lived traffic with well optimized keyword selection and links.

Why settle for a simple PR when you can have two benefits, that will be the traffic from readers and also the long lasting SEO value from the links and anchors. Not all PR sites will allow HTML in the body but a good amount of them do, so for the PR sites that allow HTML you will be more concerned with their SEO value and those that don't you will get the traffic. When you want to write a press release with the intent to also have it boost your SEO you first have to figure out what keyword that you want to focus on, after you have decided which keyword you will use its important to use your links that are also relevant to them.

Once you have your keywords selected for your PR you should now come up with a headline, but keep in mind having that keyword in the headline is important. I do not suggest using more then 2-3 keywords in one PR because the more keywords you have the less value each one will get. Another thing to keep in mind is that you do not want to over optimize your release this means inputting keywords just for the sake of it. I never suggest using more than 2.5% of the total word count for any keyword but around 2% is optimal for your main keyword.

Most people in general do not have the creativity or maybe even the free time to write a well optimized press release, this is why there are quite a few press release service companies out there who do all of this work for you and ensure you will have a well optimized release, this is probably the better option although do not settle for the first one you see as some may charge an arm and leg.

Lastly I want to talk about the two different types of PR sites you will come across, there are some that will only allow direct links in your press release and they do not want people to abuse using embedded links in the release. Then you will have other PR sites that do allow Html these specific sites are much better to use if your overall aim is to improve your SEO, normally they will allow you to input 2-3 keywords and hyperlink them so when the press release is submitted they will be clickable links.

Post by nationsubmit and their Press Release Service

How to Maximize Your Social Bookmarking Campaign with Articles

Everyone has probably heard of social bookmarking by now, social bookmarks are a quick and effective way to get any new content cached and promoted on the web. Although I see many webmasters who do not submit their bookmark correctly or may have some misconceptions on exactly how they should be used.

Many people think social bookmarks are just another way to get backlinks to your website, this can be true but social bookmarks will work best when using them for new articles or blog posts. For example many people may directly promote a sales page from their homepage to bookmarking sites, when this is done most likely people will not be interested in reading this bookmark. On the other hand if you write an article relating to your sales page or the product you are selling then submit it to an article directory like ezinearticles then promote that URL it will be much more effective.

Social bookmarking an article that is posted on an article directory is also considered a second tier link, do not underestimate the value of this. Not only will this help you get more article views it also strengthens the value of the backlink that you will normally get in your article to your own website. Another benefit of this is you will never run out of URL’s to bookmark as long as you are writing new articles for article marketing.

Another way to improve your social bookmarking campaign is to make sure when you are submitting your bookmark is that you are using keywords that are relevant to what you are posting. This will help your bookmark to be properly categorized when people search for a keyword on these social sites.

So if you are one of those webmasters with a low amount of inner pages on your site article marketing combined with social bookmarking is a great technique. Over time this will help strengthen your search engine rankings and also your pagerank. Just think if you wrote 10 articles and they were all approved with one link each in the resource box, you then did social bookmarks for each article to 200 social sites. All of those articles will be strengthened to 200 backlinks each totaling 2000 and all of those articles linking to your site.

To make this technique easier for you there are a number of social bookmarking services that are affordable. But make sure that you are submitting your article to an authority site like Ezinearticles or Buzzle and promoting those articles with social bookmarks.

Post courtesy of Nationsocial and their Social Bookmarking Service

Some Tips to Maintain Your Google Rankings

You may see tons of articles on different methods to improve your Google rankings but not many ways to maintain them. Although both will pretty much use the same techniques. But one thing you have to keep in mind is when you are sitting at #1 for any search term you are actually quite vulnerable to losing that spot. In this article Ill discuss reasons why people lose their #1 position in Google and always some ways to prevent this from happening.

Having the #1 spot for any search term in Google can be rewarding especially if it’s a search term that you have worked hard on to achieve. This is why it will be important to maintain that spot, it can be depressing to lose the top of the Google ranks just because you neglected to continue your efforts. You may see many webmasters who have worked hard on achieving the #1 spot in Google, then once they have achieved this some webmasters may get lazy and reduce their efforts to focus on other terms. In some ways this can be the right thing to do, for example if you are in the first spot obviously it would be nice to get two keywords ranked, so they may focus their efforts on another keyword. If doing this it is important to not completely stop your link building efforts for the keyword that is currently #1.

One way to check if other webmasters are looking to knock you off of the top position is researching your keyword on a weekly basis to see what kind of new links are being generated with your keyword, this way you will be able to see who is trying to compete with you and you can at least match their efforts. In my opinion the easiest way to keep your rankings up is by creating new content as often as possible targeting your keyword and using links with that anchor text.

The bottom line is you should never feel too comfortable when having the top of the rankings, I see too often sites fighting over the top positions and swapping spots. You have to take advantage of having all the extra traffic and hopefully that income which comes with it and build additionally on it. There is also some great SEO software that will make your job easier tracking keyword rankings and competitors, I will not give anyway in this article but you can Google around. This software can keep track of your keyword rankings and even your competitors.

Post courtesy of nationsubmit.com and their Manual Directory Submission Service