If you have a website or blog, you know that directing traffic towards your site is one of the most important routes to success. One of the most important ways to be found, if not the most important way, is to ensure that search engines can find your site and rank you. You want to be in a position where people entering search terms relevant to your site can find your site on the first page of Google, Bing or whatever search engine people use. All of the search engines use algorithms to rank the sites that they find and even though the precise nature of these algorithms remains a secret, there are basic elements of these algorithms which you need to know about.
After all, if you can tailor your site to be found more easily by search engines, you will stand a much greater chance of having traffic being directed towards your site. This is where you can start to make money or have a wider audience for your thoughts and feelings. It doesn’t matter what reason you have for owning and running a website, having more people being aware of the site and visiting it is important for every website owner. There are three key elements to the search engine algorithm process:
1. Crawlers
2. Indexation
3. Retrieval
Crawlers (or spiders) travel the internet reading content with the major websites (for example CNN or BBC) being trawled three to four times an hour while a blog that has been dormant for a number of years may only be trawled every couple of months. The indexation step is akin to printing out all of the web content and then stacking it together. The retrieval step is the most interesting part of the process and this is the algorithm based on keywords and relevancy of content starts to emerge.
If you are looking to create a website with content that will be relevant to readers and to the search engines, focusing on the third step of the process is the most important part. The Google algorithm is called Page Rank and it focuses on the following steps:
The location and frequency of your keyword within a web page. Too many keywords and it will be regarded as spam, too few keywords and a low score will be awarded.
The history of the website. Seniority can have a positive impact. With so many new websites starting every day, having an established and recognised history will result in a higher placing in searches.
External links to the web page. The number of links to your website or webpage from external webpages will have a large impact on the ranking of your site.
These are the main elements for ensuring that your site is ranked highly and while you may not have too much of an influence over the age of your site, you can certainly impact on the other. Creating good quality content with a natural keyword percentage (some would say between 3%-6%) will see your site scoring highly. Having external links pointing to your site, with links you create yourself on forums or messageboards or links through link submitting processes can also boost your overall ranking on a search engine.
Looking for a quality link building or SEO service provider? Nationsubmit offers a few great quality packages sure to help boost your rankings. Check out their Complete SEO package or other link building packages at affordable prices.
|