Finding golden keywords can help almost anyone, are you looking for another way to rank one of your products or services? You can find a long tailed keyword that can give you an opportunity to get additional traffic. Or if you are a blogger and need a topic for your new blog post, having tools at your disposal to come up with keywords can help you decide and target a keyword for your new content. Im going to go into some of the keyword suggestion tools that are available for free and briefly on the paid ones.
So everyone knows about Google Keyword Planner, but if you dont this will be the first one I will go over. Anyone can find broad keywords to use for their business or blog but having alternative tools to use besides Google Keyword Planner will give you an upper hand.
Google Keyword Planner
Most people know about the Google Keyword Planner, this is a great tool to research potential traffic from your selected keywords. I will go over some basics in using the Google Keyword Planner.
The first screen that you will use is the main Keyword Planner Interface as seen below:
Lets go over each of these options and how to get the most out of them:
Your Product Or Service:
Here you want to enter in your initial keyword and you will get returned results related to your keyword. Ideally though you want to enter in a few keyword combinations. If you only use one keyword generally it will return a list of broad keywords that are highly competitive.
A good example is “New Nike Football Shoes” instead of using something simple like “Nike Shoes” this will give you a narrowed down list of keywords specific to what you want to research.
You can use this option if you want to enter a specific webpage and Google will give recommendations based off of the content, you can even use this for competitors sites or any other webpage, it does not have to be your own. Usually people will use this when utilizing for Adwords pages.
This is your niche, and usually you dont have to enter this in, but it might give you more results back. A good example for Shoes would be Apparel>Footwear>Athletic Shoes but then at the same time you could try Casual Shoes.
You will also notice there is an option to choose specific locations, if you are a local shop or in another country besides USA you will want to utilize the location specific option. You can also select results based on specific languages.
These are keywords that you DO NOT want to use, so if a specific keyword pops up in the results you dont want to use that one. A good example is “Bad” “Ugly” “Free” etc… depending on your requirements you may have other negative keywords that you want to use.
Another good example is say you only sell Mens shoes this mean you can add “Womens”, “women” etc… to your negative keyword list so you are not shown results that relate to womens shoes.
Once you have entered in your keyword you are then taken to the results page as seen Below:
These are all results in different Ad groups, you will see in the middle column additional keywords under that group. Selecting any of the groups on the left will take you to another page that will list all of the keywords and the amount of searches per month.
You will want to look over Ad groups that are most relevant to what you are promoting and have a good amount of searches per month. The Avg monthly searches are the total amount of searches for the whole ad group combined so this number includes all of the keywords.
You will want to go through some of these ad groups and you can add specific keywords to narrow down what keywords you want to use.
Clicking on a specific ad group you can see it will break down longer tailed keywords and the amount of monthly searches. From here you can get ideas to target some of these keywords to get more traffic either via content or adding a new product with similar keywords to your own niche.
You can also use the Include/Exclude Tool for your keyword results
Enter include keywords means only results with that keyword will show up an example for my results would be if I only wanted keywords that included “2014″ it will only show keywords that had 2014. I would want to do this if I was only focused on new nike shoes.
Overall Google Keyword Planner is a great tool for anyone, you can play around and search for more keyword ideas using this tool. But there are a lot of other tools out there to expand to your keyword suggestions and get new ideas.
Utilize Soovle Search For Long Tailed Keyword Suggestions
Soovle is a great free search keyword tool for some of the major sites out there like, Wiki, youtube, Amazon, netflix, answers.com and a few others.
They have collected results on all of these top sites to give you a platform to discover long tailed keywords to use in your efforts.
Overall this system is pretty basic and does not involve going through a bunch of different pages on Soovle. At the main page simply type in a keyword:
You can see from typing “New Nike Shoes” Soovle has returned from these popular sites some of the most popular terms related to my input. From here you can get new ideas and even branch off and copy and paste some of the results they have shown to get more ideas. You can also download these keyword results in CSV format if you want to save them or input them in another program.
So why is this so great? Well you can use this data to find out what terms are popular on specific sites… Amazon Affiliates anyone? This also shows top terms on Amazon and many people are making money with Amazon Affiliate sites. The same for Youtube, if you promote a lot on Youtube you can find out what terms are more popular than others.
Google Trends – Find Whats Hot and Whats Not
Google trends is another way to look deeper into your keyword choices, while this tool generally isnt used for new keyword Suggestions it is a good tool to analyze some of your keywords.
You check specific keyword terms in the Google trend tool, this is a good way to gauge if its worth investing in a certain product or service. You can see the above graph for the term “Link Building service” has declined quite a bit over the years. You can also select custom views to see a snapshot of a narrow time range say the last month, last week or even the last day.
This tool can be quite useful for bloggers who are always on the lookout for hot topics to write about.
You can also see related terms to your initial keyword, this can be useful to browse other popular terms… For example SEO Link building and SEO services are more popular than my term Link Building Service. So for my business plan I should think about incorporating those instead of “link building service”. Of course using these just as an example you will always want to research these keywords in detail.
Have you ever noticed when you type in a search term on Google a drop down box will appear of related search terms? Well Ubersuggest incorporates this but it is basically Google Suggest on steroids.
Ubersuggest will take all of the possible keyword suggestions for one term and give you a full list starting with “article Marketing” and provide longer tailed keywords A-Z as seen below:
Ubersuggest is a great way to get new ideas for your initial keyword and branch off of that and you can then research some of these additional keywords to see if they are worth using. Lastly you might notice Google Related Search terms at the bottom of a Google search page, these are basically the same thing as the Google Suggestions.
Google Correlate is quite similar to Google Trends, but the difference is the comparison to another keyword, as before I wanted to compare “Link building” with another related term in this case “SEO”.
As you can see the chart below most of the trends previous to 2013 were about the same, just recently in 2014 SEO took a higher trend compared to “link building”.
From another view below, you can also look deeper into the details to see individual states and also their comparison in the two keyword variations.
Again Correlate is not much different then using Google trends, but with easier access to keyword comparison and different data such as seeing the maps of the trends it would be useful for people who focus on local SEO methods. I did find strange correlations though to some terms.
Using Paid Tools or Services
Market Samurai I have used in the past and gives you a lot of data on keywords. Besides providing data like searches per month it will also show you trends and there are a lot of additional tools that you can use to analyze your backlinks and your competitors. They do have a free 14 day trial and its a one time purchase of $149.
Wordtracker on the other hand can basically do anything that any of the tools I have previously mentioned, the difference is the organization being that you can save your keywords and data together for later use. This is probably ideal for people with large campaigns or plans that you might want to implement later down the road. If you own just one small site you probably wont need this, but if you have a large website with tons of keywords or someone with many websites it might be useful to save and manage all of your keywords.
Overall there are a ton of ways for keyword discovery some of these I mentioned in this post are probably the most popular choices.